Owners' library
Straight answers for owners weighing a sale.
No forms to fill out, nothing gated, no follow-up calls. The questions owners actually ask, answered the way we would want them answered for us.
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The two guides owners read first.
Selling your business to a holding company: what to expect
Thinking of selling your business to a holding company? What the buyer looks for, how the process unfolds, what changes after the close, and what to ask.
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What happens to your employees when you sell your business
What happens to employees when a business is sold depends almost entirely on who buys. Learn how each buyer type treats your team and how to protect them.
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Every guide
October 12, 2026
How long does it take to sell a business, honestly
How long it takes to sell a business, stage by stage: typically six to twelve months from the first buyer conversation to close, plus preparation beforehand.
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September 24, 2026
Who buys businesses: every buyer type compared for sellers
Holding companies, private equity, search funds, strategic buyers, family offices, independent sponsors, ESOPs and individuals: how each buys and what changes.
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October 9, 2026
What is a search fund, and what it means when one wants to buy your business
What a search fund is, how it is funded, what happens after the searcher takes over, and the questions to ask before you sell your business to one.
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October 9, 2026
Search fund vs holding company: which buyer fits your business
Search fund vs holding company: both promise a long hold, but the money and the incentives differ. How to tell them apart before you sell your business.
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October 9, 2026
Strategic buyer vs financial buyer: the difference for a seller
Strategic buyer vs financial buyer: what each one pays for, how each changes your company after the close, and how a seller decides which one fits.
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August 6, 2026
Holding company vs private equity vs strategic buyer: a decision guide
The real difference between a holding company and private equity: how each is funded, how long each holds a business, and what that means if you are selling.
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August 6, 2026
What happens to your employees when you sell your business
What happens to employees when a business is sold depends almost entirely on who buys. Learn how each buyer type treats your team and how to protect them.
Read the guide →
August 31, 2026
Selling your business to a holding company: what to expect
Thinking of selling your business to a holding company? What the buyer looks for, how the process unfolds, what changes after the close, and what to ask.
Read the guide →
August 6, 2026
Why 323: the verse behind the firm
Why 323 Capital is named for Colossians 3:23, what a values-based buyer means for your business, and why character is the only warranty on a handshake.
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